Transforming Shopper Marketing with Predictive Analytics
data transformation + digital transformation = customer experience transformation To stand out from the vast multitude of loyalty programs and shopper marketing campaigns, you need to distinguish yourself through marketing strategies centred around your most important asset: your customers. As data and technology innovations emerge at an ever-increasing rate, [Read more...]
Hyper-personalization in retail – are you ready?
Hyper-personalization is key to building brand loyalty with shoppers! A hundred years ago, when you went into a store, the owner or manager would treat you like a person. They’d know your name, your occupation, age and even your family. They’d know your usual purchases, favourite products and even [Read more...]
Is your store loyalty program under-performing?
Is your store loyalty program old, tired and under-performing? With the sheer volume of customer rewards programs on offer, shoppers have become dazed, confused and disinterested in complex, points-based loyalty programs. Many are starting to see through the “cons” and calculate how little value they generate. In fact, the [Read more...]
Conversational Marketing in Retail
What is Conversational Marketing and why is it so important for Retail? "You never listen to me when I try to say something. I’ve told you I’m gluten intolerant several times, and you keep trying to sell me food containing gluten. I’ve told you I’m allergic to tomatoes and [Read more...]
Turbo Charge your Store Loyalty Programs
Going beyond rewards with app-based loyalty programs The marketplace is inundated with mediocre rewards-based customer loyalty programs, that do nothing to inspire users to take real-time action, but that doesn’t mean they can’t evolve to drive higher levels of customer engagement and improve marketing performance. Loyalty Programs attempt to [Read more...]
Customer Loyalty Programs
4 Reasons you Customer Loyalty Program isn't working A good customer loyalty program can be a very useful customer retention tool if it works properly, but it’s also an investment that can quickly turn into wasted time, effort, and money, taking your attention away from the shop floor. Before [Read more...]
Strengthen your existing Loyalty Program
Improve your existing Loyalty Program with ShopperLogiQ As a customer retention tool, a loyalty program can be extremely effective. But in an overcrowded market where shoppers are becoming increasingly inured to them, it’s vital that your program stands out from the rest. Individually tailored, exclusive rewards are key to [Read more...]
Introducing Intelligent Brands
SA RETAILERS: PREP YOUR STORES FOR INTELLIGENT BRANDS THAT KNOW THEIR SHOPPERS AND PRICE THEMSELVES ACCORDINGLY! SA RETAILERS: PREP YOUR STORES FOR INTELLIGENT BRANDS THAT KNOW THEIR SHOPPERS AND PRICE THEMSELVES ACCORDINGLY! SA RETAILERS: PREP YOUR STORES FOR INTELLIGENT BRANDS THAT KNOW THEIR [Read more...]